Google Maps Marketing

 

Local SEO is an effective way to market a business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. You can better position your business and promote what you have to offer to local customers.

This type of optimization is the best form of marketing for your services because it allows targeted visits with the highest conversion rate.

With the advancement of “literacy” on the Internet, users are increasingly conducting highly accurate searches when they need a certain type of service or goods.

Therefore, it is necessary to optimize your site so that it is at the top of all major search engines, and especially Google.

Keep in mind that Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.

small business local seo

Local SEO Facts and Stats

 

While global search engine optimization is important, the importance of local SEO can’t be ignored. According to Hubspot, 50% of consumers who conduct a local search on their smartphone visit a store that same day. And if your business’s visibility is not ranking highly in your area, your brick and mortar location could be losing out to competitors.

  • 96% of PC owners conduct local searches
  • 46% of all Google searches are local
  • 64% of local customers use search engines and directories as their main way to find local business
  • 50% of local mobile searchers look for business information (like a company’s address or phone number)
  • More and more customers use mobile phones or tablets to find the best local businesses while they’re on the go
  • Only 44% of businesses have claimed their Google My Business listing
  • You reach potential customers when they need you
  • 88% of Local Consumers Trust Online Business Reviews
  • Local Customers Rely on the Internet to Find Information About Your Business
    (Sources: Searchengineland and Business2community)